What exactly is marketing attribution and who should care about it? Tune in to find out.
Collecting data is great and there are amazing tools to collect all types of data. But how do you use all that amazing data? Tune in to find out.
The advent of a cookieless world is upon us and every business that relies on online advertising will be affected. Tune in to learn more.
While embracing PLG has become a priority, Sales is still the lifeblood of growing companies and the role of data in sales has never been more important.
The modern data stack of growth includes the tools to derive insights into the user journey and activate the data to build personalized customer experiences.
Web Analytics and Product Analytics together provide a holistic view of the customer journey from acquisition to activation and beyond. Learn why you need both!
Deciding what data to track and creating a data tracking plan are the crucial first two steps of building a customer data tracking strategy. Let’s get it right!
The Single Source of Truth for data is a software system that stores data generated across multiple customer touchpoints in a structured manner. Learn more!
Data democratization is the process of enabling folks to work with data and feel confident making data-led decisions. So what does it take to make it happen?
Lifecycle emails are triggered based on a user’s activity while using a product. But is it enough to measure the performance of these emails?