Marketing Attribution: The Role of Data to Get It Right
What exactly is marketing attribution and who should care about it? Tune in to find out.
Podcast
Why Companies Fail To Use Their Data and How To Change That
Collecting data is great and there are amazing tools to collect all types of data. But how do you use all that amazing data? Tune in to find out.
The Rise of Server-side Tracking and Its Impact on Advertising
The advent of a cookieless world is upon us and every business that relies on online advertising will be affected. Tune in to learn more.
How Sales Pros at PLG Companies Can Become Data-led
While embracing PLG has become a priority, Sales is still the lifeblood of growing companies and the role of data in sales has never been more important.
The Modern Data Stack for Growth: Why Every Company Needs It
The modern data stack of growth includes the tools to derive insights into the user journey and activate the data to build personalized customer experiences.
Web Analytics vs Product Analytics and the Data That Powers Each of Them
Web Analytics and Product Analytics together provide a holistic view of the customer journey from acquisition to activation and beyond. Learn why you need both!
Data Tracking: How to Build a Tracking Strategy for Your Customer Data
Deciding what data to track and creating a data tracking plan are the crucial first two steps of building a customer data tracking strategy. Let’s get it right!
Customer Data: How To Build a Single Source of Truth for It?
The Single Source of Truth for data is a software system that stores data generated across multiple customer touchpoints in a structured manner. Learn more!
Data democratization: How to Make It a Reality?
Data democratization is the process of enabling folks to work with data and feel confident making data-led decisions. So what does it take to make it happen?
Lifecycle Emails: How to measure their impact on the customer journey
Lifecycle emails are triggered based on a user’s activity while using a product. But is it enough to measure the performance of these emails?