Data Tracking: How to Build a Tracking Strategy for Your Customer Data

Tracking customer data refers to tracking data from your primary or first-party data sources — your website and apps. It is a combination of user data (or entity data) and interaction data (or event data). Deciding what data to track and documenting it in a tracking plan is the first step before implementing any analytics or engagement solution. 

In this episode, we talk about:

  • How do you decide what customer data to track?
  • What is a data tracking plan and how do you build it?
  • What are the risks of not creating a data tracking plan at all?

You may read select excerpts from the episode here.

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