Become Data-led.

Build better products & have better conversations..

A data-led professional is someone who has a good understanding of all aspects of data — when it’s generated, how it’s captured, where it’s stored, how it’s acted upon — and makes data-informed decisions while factoring in their intuition and experience. 😎

I'd first like to know..🤔

How is data-led different from data-driven?

Being data-driven is to base decisions exclusively on available data, without understanding its origin or questioning its accuracy.

Who should be data-led?

Entrepreneurs building digital products and tech professionals working in product, growth, marketing, sales, partnerships, or customer success.


To provide better digital experiences by combining their core competency — whatever they are really good at and enjoy doing, with the ability to work with data.

How can I become data-led?🤓

Our mission is to help folks like you become data-led and then enable you to stay that way.

The journey starts by learning the ins and outs of customer data. Having a good understanding of it helps build better products and have better conversations both internally with your team and externally with your prospects and customers.

Check out Customer Data Pro, the introductory course from Data-led Academy — it’s free to get started..

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Hey! I’m Arpit 👋

I started Data-led Academy because there is so much chatter about data and yet all learning resources are for prospective data scientists and analysts, none for folks like me who work in customer-facing roles.

I also wish to spark a cultural shift wherein everybody, irrespective of their technical chops, feels comfortable and confident having conversations around data.  

Besides running Data-led Academy, I lead growth at Integromat, an event-based automation tool that makes it really easy to work with data and APIs.  

Want to know the full story behind this project?

Some social proof maybe?✍️

Arpit has been a great sounding board as we've built Iteratively. He's intimately familiar with how to use data to drive change within an organization and help you hit your goals. He distills these principles into content that is easy to digest, and provides actionable ways to get started.
I have worked with Arpit and he's my go-to-guy for all questions about data, tracking and tools. There's no-one more knowledgeable about tools for data-led professionals; he knows all of them inside out.
For digital businesses, understanding user behavior and intention is the key to lead users down the right path. Arpit well explains how to use this key and open new doors.
Being data-led is at the crux of executing on a successful product-led growth strategy.