Lifecycle emails, also referred to as behavioural emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails.
In this episode, we talk about:
- How are lifecycle emails different from marketing and transactional emails
- The difference between measuring the performance vs the impact of emails
- How to respect your customer’s inbox by allowing them to configure their preferences
You may read select excerpts from the episode here.
Tools mentioned in this episode:
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