Guides to Learn About Every Stage of the Data Pipeline

Learn everything there is to know about customer data to build personalized customer experiences powered by data.

Learn all about Customer Data Platforms or CDPs, the purpose they solve, the teams they cater to, and whether you need one or not.

Learn why event data is gathered and how it helps build personalized experiences across the different stages of the customer journey.

Learn what entitities are and what purpose they serve in the context of tracking event data.

Learn about the different components of event data and how to define events properly.

Learn about the framework that will help you decide which events to track and what data to gather.

This guides covers the benefits as well as the process and best practices of creating a data tracking plan. It also contains a free tracking plan template.

This guides explains the common data types and their importance in the context of gathering data.

Data democratization takes a lot more than making data accessible. Learn what it takes to build a true data democracy in an organization.