In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, joined us to discuss all things marketing attribution.
Scott answers some really important questions such as:
- Who should care about attribution?
- Why is attribution hard?
- Why not just use Google Analytics for attribution?
- What are attribution models and how should they be used?
And more.
Next steps:
- Check out Wicked Reports – a marketing attribution platform for multi-​channel marketers of ECommerce, ELearning, and subscription products.
- Subscribe to the Data-led Pro, our free newsletter to keep pace with the data space