Marketing Attribution: The Role of Data to Get It Right

Episode 10 of the Data-led Professional Podcast

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, joined us to discuss all things marketing attribution.

Scott answers some really important questions such as:

  • Who should care about attribution?
  • Why is attribution hard?
  • Why not just use Google Analytics for attribution? 
  • What are attribution models and how should they be used?

And more.

Next steps:

  • Check out Wicked Reports – a marketing attribution platform for multi-​channel marketers of ECommerce, ELearning, and subscription products.
  • Subscribe to the Data-led Pro, our free newsletter to keep pace with the data space

Share This Episode

Share on facebook
Share on linkedin
Share on twitter

Submit a question