In this episode, Ruben Ugarte, Author of The Data Mirage and a sought-after data consultant, advisor, and coach, joined us to discuss what it takes for companies to actually use all the amazing data they collect.
Ruben answers some really important questions such as:
- What are the biggest misconceptions around data?
- What do the best companies do with their data that others don’t?
- What are the things that get in the way of companies becoming data-led?
And a few more.
It’s great to invest in the best data tools and technologies but without the right processes and internal enablement, most people will end up not using those tools. Your data infrastructure cost will go up and employees will be frustrated.
Tune in to this episode to avoid some of the mistakes that prevent companies from democratizing data and becoming truly data-led (or data-driven if you prefer).