Data democratization takes a lot more than making data accessible. Learn what it takes to build a true data democracy in an organization.
In-depth Guides that are easy to consume and fun to read
This guides covers the benefits as well as the process and best practices of creating a data tracking plan. It also contains a free tracking plan template.
Learn about the different components of event data and how to define events properly.
Learn what entitities are and what purpose they serve in the context of tracking event data.
Learn why event data is gathered and how it helps build personalized experiences across the different stages of the customer journey.
Learn all about Customer Data Platforms or CDPs, the purpose they solve, the teams they cater to, and whether you need one or not.