A tool to understand user behavior, build segments of accounts and users, as well as take action by triggering events and workflows in external apps.
What need does Calixa fulfill?
Calixa enables various teams at SaaS companies to keep track of users and accounts that perform key events while using the product as well as set up alerts to be notified on Slack or via email when a user or an account enters or leaves a predefined segment.
It pulls data from third-party apps, event feeds, and the data warehouse and turns the data into comprehensive views of customers.
Additionally, teams are able to set up automated workflows to trigger predefined actions such as Refund Charge, Extend Trial, and Create Opportunity (on Salesforce) based on user behavior.
Calixa integrates with Segment to ingest data and one can get started without engineering support.