How to Create a Tracking Plan?
This guides covers the benefits as well as the process and best practices of creating a data tracking plan. It also contains a free tracking plan template.
In-depth Guides that are easy to consume and fun to read
How to Decide Which Events to Track?
Learn about the framework that will help you decide which events to track and what data to gather.
What are the Components of Event Data?
Learn about the different components of event data and how to define events properly.
What are Entities in the Context of Event Data?
Learn what entitities are and what purpose they serve in the context of tracking event data.
What is the Purpose of Event Data?
Learn why event data is gathered and how it helps build personalized experiences across the different stages of the customer journey.
What is a Customer Data Platform (CDP)?
Learn all about Customer Data Platforms or CDPs, the purpose they solve, the teams they cater to, and whether you need one or not.
What is Customer Data?
Learn everything there is to know about customer data to build personalized customer experiences powered by data.
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