A behavioral data platform (BDP) that helps organizations to capture and manage high-quality behavioral data.
What need does Snowplow fulfill?
Building a behavioral data asset is one of the most important ways to build a competitive advantage in the modern business landscape. Snowplow enables organizations to capture and manage behavioral data at scale to create a high-quality, robust behavioral data asset they can use to gain a deeper understanding of their users and customers.
Snowplow offers data teams complete control and ownership over their data and infrastructure, enabling them to maintain data accuracy and build trust in the data across the organization.