Omnata

A warehouse-to-app data integration tool that gives sales and marketing teams access to accurate data in the tools they use every day.

Operational AnalyticsReverse ETL

What need does Omnata fulfill?

GTM teams rely on the availability of customer data — product data as well as data generated by third-party apps — in the SaaS tools they use to provide personalized customer experiences.

Using modern data warehousing platforms like Snowflake, data teams are able to centralize customer data from all sources into the warehouse. 

Omnata bridges the gap between the two by enabling data teams to push modeled data from the warehouse to downstream SaaS tools. For large or often changing datasets, Omnata uses live-queries to return data to downstream SaaS tools without loading data.

Data teams are able to leverage their existing data models including those from dbt while GTM teams get access to accurate data in the tools they use every day. 

What are the benefits of using Omnata?

  Data teams are able to cater to the needs of GTM teams more efficiently
  GTM teams no longer rely on IT to build and maintain custom data pipelines
  Omnata handles all types of data including large and frequently changing data sets

What are the core features of Omnata?

  Omnata Push loads data from Snowflake with SQL queries
  Omnata Connect returns live queries to cloud CRMs without loading the data
  Omnata creates direct connections between the source and the destination without any middleware

Which teams does Omnata cater to?

Data
Operations
Product
Growth
Marketing
Sales
Customer Success

Authored By

Chris Chandler's profile on Data-led Academy

Chris Chandler

Co-founder of Omnata