Modern Data Stack for Growth
Modern Data Stack for Growth is to product and growth people what Modern Data Stack for Analytics is to data people — an enabler for one to do their best work.
Collection
The Rise of Server-side Tracking and Its Impact on Advertising
The advent of a cookieless world is upon us and every business that relies on online advertising will be affected. Tune in to learn more.
Why is Collecting Behavioral Data So Important?
Clean and accurate behavioral data is critical to improve the customer experience across the customer journey, from acquisition to retention and beyond.
What are Data Types and Why are They Important?
This guides explains the common data types and their importance in the context of gathering data.
How to Create a Tracking Plan?
This guides covers the benefits as well as the process and best practices of creating a data tracking plan. It also contains a free tracking plan template.
How to Decide Which Events to Track?
Learn about the framework that will help you decide which events to track and what data to gather.
What are the Components of Event Data?
Learn about the different components of event data and how to define events properly.
What are Entities in the Context of Event Data?
Learn what entitities are and what purpose they serve in the context of tracking event data.
What is the Purpose of Event Data?
Learn why event data is gathered and how it helps build personalized experiences across the different stages of the customer journey.
What is a Customer Data Platform (CDP)?
Learn all about Customer Data Platforms or CDPs, the purpose they solve, the teams they cater to, and whether you need one or not.