Q: What is a Customer Data Platform?

A Customer Data Platform or CDP enables companies to collect and collate customer data from different sources, clean and organize that data, and then send that data to different destinations. 

The CDP market is growing rapidly and there are a host of vendors to choose from when looking for a CDP. 

Here is a list of popular Customer Data Platforms: 

  1. Segment
  2. Rudderstack
  3. mParticle
  4. Hull
  5. Lytics
  6. Tealium
  7. Treasure Data

If you’d like to learn more about CDPs, check out this in-depth guide we wrote on the topic. 

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