A data collection and governance tool that enables data teams to capture clean, consistent customer data they can trust.
What need does Iteratively fulfill?
Iteratively enables teams to define, track, and validate their analytics tracking to address a problem that is far too common — a lack of trust in available data.
Product and growth teams can use Iteratively’s UI to collaborate on their tracking plan and ensure that everybody knows exactly what customer data is collected, what it looks like, and where it comes from. Data teams can then instrument analytics using code generated based on the tracking plan as well as automate quality assurance.
The data collected via Iteratively can be synced to Segment and a handful of third-party tools. Iteratively has been acquired by Amplitude.