A Reverse ETL tool (also referred to as an Operational Analytics tool) to sync customer data from a data warehouse to sales, marketing, and support tools.
What need does Hightouch fulfill?
Hightouch enables data teams to put data into action by moving it from the data warehouse to the operational tools, allowing go-to-marketing teams to access accurate data in the tools they use and activate the data by building personalized customer experiences.
Teams can use SQL to create data models on top of the data stored in the warehouse as well as integrate tools like dbt and Looker to bring their existing models into Hightouch.
The dbt integration pulls existing dbt models via git and can trigger downstream syncing of data when a dbt job is completed.