Heap

A product analytics tool to understand user behavior and identify points of friction in the user journey.

CDIEvent-trackingProduct AnalyticsOperational AnalyticsData Governance

What need does Heap fulfill?

Heap addresses the need for a self-serve analytics tool and caters to the needs of product, growth, and marketing teams, allowing them to explore data using a visual interface and get quick answers to their questions.

Heap also offers implicit tracking — the ability to automatically capture events instead of explicitly instrumenting them. This enables teams with limited engineering resources to bypass some steps in the implementation process and start analyzing their data quickly.

Act, a new product by Heap enables teams to create personalized customer experiences by syncing data from Heap to third-party engagement tools like Intercom and Marketo. Additionally, via Heap’s bi-directional integration, teams can also measure the impact of their engagement campaigns directly on Heap. 

What are the benefits of using Heap?

  See how your product is used to understand user behavior
  Identify points of friction in the user journey
  Find common usage patterns amongst the most engaged users

What are the core features of Heap?

  Funnel Analysis
  Journey and Retention Analysis
  Segmentation and Cohort Analysis

Which teams does Heap cater to?

Product
Growth
Marketing

Authored By

Arpit Choudhury

Founder at Data-led Academy