Lifecycle Emails: How to measure their impact on the customer journey

Lifecycle emails, also referred to as behavioural emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails. 

In this episode, we talk about: 

  • How are lifecycle emails different from marketing and transactional emails
  • The difference between measuring the performance vs the impact of emails
  • How to respect your customer’s inbox by allowing them to configure their preferences

You may read select excerpts from the episode here.

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