{"id":3686,"date":"2021-04-08T22:09:47","date_gmt":"2021-04-08T16:39:47","guid":{"rendered":"https:\/\/dataled.academy\/?post_type=guides-new&p=3686"},"modified":"2022-03-14T16:01:45","modified_gmt":"2022-03-14T10:31:45","slug":"which-events-to-track","status":"publish","type":"guides","link":"https:\/\/dataled.academy\/guides\/which-events-to-track\/","title":{"rendered":"How to Decide Which Events to Track?"},"content":{"rendered":"\n

This is part 5 of the 5-part series on Customer Data. Here are parts 1,<\/a> 2,<\/a><\/em> 3,<\/a><\/em> and 4<\/a><\/em>.<\/em><\/p>\n\n\n\n

Introduction<\/h2>\n\n\n\n

Start by asking questions.<\/p>\n\n\n\n

To decide which events to track and what data to gather, you need to list down questions you have about your users and their product usage.<\/p>\n\n\n\n

Once you start listing those questions down, you will realize that there is so much you want to know. Questions beget more questions, and when that happens, you will probably want to get all the answers at once. Due to how this process makes most people feel, let\u2019s refer to these questions as burning questions<\/em>. 

If you don\u2019t feel that way, you are probably not keen to know much or have a strong conviction in your assumptions. But don\u2019t let that hold you back from asking questions \u2014 you might be pleasantly surprised or utterly disappointed when you find out the answers. <\/p>\n\n\n\n

It is much easier to ask questions of your data once you are able to visualize it. But it can also become counter-productive if you keep building reports or visualizing data without first asking the burning questions. <\/em><\/p>\n\n\n\n

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Burning Questions <\/h2>\n\n\n\n

Burning questions can be straightforward like \u201chow many users signed up in the last 7 days?\u201d<\/strong> or complex like \u201chow many users <\/strong>from the SaaS industry<\/em><\/strong> signed up in the last 7 days and <\/strong>invited another user<\/em><\/strong> to their organization?\u201d <\/strong><\/p>\n\n\n\n

When thinking about burning questions, it helps to start listing down the following actions: <\/p>\n\n\n\n