{"id":3684,"date":"2021-04-08T22:03:13","date_gmt":"2021-04-08T16:33:13","guid":{"rendered":"https:\/\/dataled.academy\/?post_type=guides-new&p=3684"},"modified":"2022-03-02T18:01:41","modified_gmt":"2022-03-02T12:31:41","slug":"components-of-event-data","status":"publish","type":"guides","link":"https:\/\/dataled.academy\/guides\/components-of-event-data\/","title":{"rendered":"What are the Components of Event Data?"},"content":{"rendered":"\n

This is part 4 of the 5-part series on Customer Data. Here are parts 1,<\/a> 2,<\/a><\/em> 3,<\/a><\/em> and 5<\/a><\/em>.<\/em><\/p>\n\n\n\n

Introduction<\/h2>\n\n\n\n

Customer Data comprises Event Data and Entity Data \u2014 you already know that if you have gone through the previous parts of this series. <\/p>\n\n\n\n

In this guide, you will learn about the components of event data, the preferred naming convention to define events, the categories of entity data, and the two main types of entities.<\/p>\n\n\n\n

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Event Data<\/h2>\n\n\n\n

Since you have certainly bought stuff online, let\u2019s start with an ecommerce example.<\/p>\n\n\n\n

When interacting with an ecommerce website or app, you typically buy a product by adding it to your cart, proceeding to checkout, and completing the payment. From the product\u2019s perspective, these are events that took place when you went through the process of buying an item. <\/p>\n\n\n\n

Needless to say, there could be several other events that take place during the buying process such as:<\/p>\n\n\n\n